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Microsoft adCenter rebranded as Bing Ads

As of September 10, 2012, Microsoft adCenter has been rebranded as Bing Ads. Since its launch in 2006, Microsoft adCenter has always played second fiddle to Google AdWords, even when partnered with...

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Google AdWords Editor: Making AdWords Bulk Editing Possible Since 2006

Google AdWords Editor is a quick and easy way to manage your advertising campaigns offline. Composed of tabs, folders and drop down menus, all information from your online interface is stored and...

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Display Ad Battle Royale: Google Versus Facebook

With over a billion search queries entered every day from people in 181 countries around the globe, one would think that Google Advertising would have an edge even over the power house that is...

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The Importance of Targeting Search Intent in PPC Advertising

At the core of any pay-per-click advertising campaign is a list of keywords. Ultimately the goal of any advertiser is to select a group of keywords that directly connects the website, product or...

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